Case Study – Copywriting Request Form
A case study is a powerful marketing tool that your business can use much like testimonials. Case studies are generally presented to clients and customers who know they want to purchase a product or service but they aren’t sure if they should do business with you over the competition.
What Makes a Good Case Study?
The best piece will include a recent outstanding experience that a customer had with your brand. This experience should accurately sum up how you do business on a day-to-day basis.
The Interaction Should Be Recent
While some potential clients may be interested in how you did business five years ago, the majority of website viewers are interested in your company’s now. Make sure you are targeting an interaction or customer order that is recent, preferably within the last couple of months. This ensures that the transaction is fresh in everyone’s mind and I will be able to create a document that correctly reflects the events.
An Interview May Be Necessary for Your Case Study
In order to create great content for your business, I may need to talk with and interview you and your client. Please include as much information as you can when you submit your copywriting request. The better you describe your content needs, the more accurate my quote for both price and time to completion will be!
Frequently Asked Questions:
How many case studies should my website have? Honestly, some websites don’t even need case studies! Most often, tech companies can benefit from this type of content. Think about fields for which the product or service isn’t crystal clear to the consumer; these are the brands that will benefit from an in-depth explanation of the purchasing and customer service processes.