Today we’re going to chat a bit about copywriting vs content marketing. How are these two things similar? How are they different? There are some differences between the two topics, though they do go hand-in-hand.
Who am I? I’m Rachel Powell, a local copywriter in Lewiston, Maine. I’ve helped brands all over the US with their content marketing strategies via blog posts, case studies, Google Ads content, and much more. So, I’m intimately familiar with these questions you’re asking!
Let’s dive right in.
Copywriting vs Content Marketing
Copywriting and content marketing are two essential components of any successful marketing strategy. However, while they are both forms of writing, they have different goals and objectives.
Copywriting is the art of writing persuasive text that sells a product or service. It is often used in advertising, marketing materials, and sales letters. The goal of copywriting is to convince the reader to take a specific action, such as buying a product, signing up for a service, or visiting a website.
Copywriting = drive users to take a call to action
Content marketing is the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. The goal of content marketing is to build relationships with potential customers and nurture them along the buyer’s journey.
Content marketing = create and distribute content that builds relationships
Copywriters vs Content Marketing Specialists: What Do They Do?
Taking the previous points into consideration, what’s the difference between the roles of copywriters and content marketing specialists?
Copywriters and content marketing specialists are both skilled writers, as we’ve discussed, but they have different roles and responsibilities. Copywriters are responsible for targeted, persuasive text, while content marketing specialists, are generally responsible for ensuring that content gets posted and distributed properly (on social media) so that it can have the best impact.
These are nuanced differences, and as you can imagine, there is usually some spill-over when it comes to defining whose roles are whose.
Where Do I Fall in the Copywriting vs Content Marketing Scale?
I perform a number of tasks for my clients, some of which have me play a heavier content marketing role. For other clients, I simply churn out SEO-ready content for their content marketing team to do what they will with.
So, as you can see, this simple question has a bit of a complicated answer. This also means that, when you hire a writer for your team, you need to be explicit and define the parameters of your job well to them. Are they just going to churn out content for you to post based on briefs you send them?
Or, do you want them to take a more “big picture” approach and come up with topics, post everything, and market it for you on social media? Do you need a copywriter or a content marketing specialist?
RP Writing: Your Source for Local, Lewiston Copywriting Services
If you’re looking for a local, Maine copywriter who understands your target audience, get in touch with me. We can work together to build your brand a content marketing plan that will help build your business. I offer 50% off for new customers — I believe that makes the barrier to trying out a new writer much easier!
To start the process, or just learn more, get a quote on my website, send me a contact form submission, or give me a call at (207) 212 – 3286. I look forward to hearing about your local business!
Until next time,