General Copywriting Request Form
What Different Types of Copywriting Are There?
The lowdown on copywriting is this: you absolutely need content for your website. There’s no way around it. Your products and services need descriptions, your photos need alternate text, and your homepage needs call-to-actions. The text in all of these segments is called copy. Copy is critical to your SEO strategy – if you don’t have one, you should make one.
Blogs get a lot of weird press and are severely underestimated. Your business needs a blog in order to be successful online. The blog is where you build your website’s keyword bank! If your website doesn’t have a blog, you’re missing out on free marketing.
Whether you need an advert script or a quick line of text for your Google Ads campaign, the words you use are extremely important. Simply using descriptive speech may not bring you the sales that you want; that’s where copywriting comes into play. Luckily, experienced copywriters know how to target an audience and speak to them directly.
These are kind of like advertisements that you place on your own content – your website, your social media pages… etc. Call-to-Actions are sort of like the EXIT signs at a restaurant or other establishment – only in reverse. These short, sweet snippets of text make it abundantly clear where your customer is supposed to click to order, sign up for your mailing list, or submit a contact form. Never underestimate the importance of a well-written call-to-action.
Even case studies are copywriting pieces. Your landing page for your business? Yep – that text is copy, too. This kind of writing is everywhere!