Copywriting 101: What Is Website Content and Why Do You Need It?

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What is website content? Do I really need it?

What Is Website Content?

In short, yes – you absolutely need website content. Website content (the text on your webpages) is necessary for your site to get ranked in search engines – this is a big portion of the views your website will see every day. The ideal situation would be that your site and business are ranked #1 for the search terms that are relevant to your brand, but that’s really hard to do! However, just because it’s difficult, doesn’t mean you shouldn’t try.

Why You Need Website Content

Search engine crawl bots frequently dig through the code on your website to find relevant keywords – a keyword is simply a search engine query that potential customers or readers might be looking for. These keywords can appear anywhere in the code: alt attributes for images, metadata for your separate pages, blog posts (which are separate pages), headings, and more. If you’re not familiar with all of these search engine optimization (SEO) locations, you might want to reach out to one of my partnered clients: Snellville Websites and Tony Jefferson SEO.

When we develop website content together – blogs, page text, landing pages – I take these things into consideration; all you have to do is tell me the keywords that you want to optimize for.

How Can a Writer Help You?

First and foremost, I do the work so that you don’t have to. For professional content writers, a 500-word blog post on a topic they are familiar with takes an hour – tops. This means that each order saves you at least an hour of your own, precious time. How much is an hour of your time worth to you? Furthermore, hiring a writer who specializes in SEO writing can save you the trouble of running content through an SEO checker. Boom – more time savings.

Even More Savings: Automated Content Generation

Maybe you don’t want to keep sending me topics – that’s fine! Let’s schedule a time to chat about your business, your target keywords, the services you offer, and your business location. I’ll come up with topics, write the posts, and send them your way for a flat monthly fee.

For $100 per 1000 words, I’ll write SEO researched content, topics included. You’ll receive posts on a schedule you determine, in increments you think are best for your site (most clients choose 500-word deliveries). Increase your monthly order at any time, just let me know in advance!

The Bottom Line on Website Content

An empty website is simply a waste of your time; that might be a bit harsh, but it’s true from an SEO perspective. Hire a content writer to help fill in the blank space today.

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